CHAPTER 1

building a winning coalition

CHAPTER ONE

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  • Labour won a large share of voters under 35 - according to Ipsos MORI, 62 per cent of 18-24 year olds and 51 per cent of 25-34 year olds. But Labour was well behind the Conservatives among voters over 45 - by 18 per cent among 45-54 year olds, 21 per cent among 55-64 year olds and 47 per cent among voters over 65
  • Labour won a large share of BME voters - 64 per cent according to Ipsos MORI estimates, compared to 29 per cent of White voters
  • Labour was ahead of the Conservatives among graduates, but 14 per cent behind among voters with other qualifications, and 36 per cent behind among voters with no qualifications
  • Labour was ahead of the Conservatives among private and social renters, but behind among mortgage-payers and owners. 
  • Labour was behind the Conservatives in every single NRS social grade: according to Ipsos MORI estimates, by 15 per cent among AB voters, 13 per cent among C1 voters, 15 per cent among C2 voters and 2 per cent among DE voters

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"Whichever way you look at it, the general election defeat was a catastrophe for the Labour Party"
Labour party supporter

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

30,000

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FOREWORD
PART ONE: A HISTORIC DEFEAT
part two: LABOUR’S CAMPAIGN
PART THREE: THE WAY AHEAD
ACKNOWLEDGEMENTS
APPENDIX